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The Bet That Launched Filet-O-Fish

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The Bet That Launched Filet-O-Fish

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March 1, 2016

(NewsUSA) – Sponsored News – If the bet had gone the other way, there might not be a Filet-O-Fish. Back in 1962, even as McDonald’s founder Ray Kroc had plans to launch a new Hula Burger (complete with pineapple and cheese), a franchisee in Cincinnati, Ohio, was urging a national rollout of the tasty breaded whitefish sandwich he’d begun serving to accommodate Roman Catholics observing Lent.So the two men made a wager: Whichever item sold the most on a certain Friday would be added to the permanent menu. And the rest, as they say, is history.

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